Move Over Soda
The Next Healthy Beverage Alternative Has Arrived!
by Ken Cortland
Yoli, an upstart company just out of pre-launch, has officially opened their doors for
business. Headquartered in Salt Lake City, UT. Yoli offers products that are freeze dried,
not pasteurized, that retain most of their whole nutrient goodness right up to the time of
consumption. The process of pasteurization, heating food products above 160 degrees, has
been shown to kill most of the nutrients, and all of the living enzymes, in the foods we
eat. Another commonly used term for this process is hot fill but the result is much the
same. The only known, or at least the most efficient, means of retaining whole food
nutrient goodness is to freeze dry the ingredients for delivery or storage.
With the invention of the revolutionary 'Blast Cap', freeze dried ingredients are kept
separated from water, until the time of consumption, virtually eliminating the vitamin
depletion that normally occurs in solution. Of those nutrients that manage to survive the
pasteurization process, another 80% are estimated to be lost due to solution depletion.
Over time, beverage nutrients are broken down by the water and other chemical elements
contained in the drink. Beverage manufacturers may try to overcome these effects by
overloading their formulations with synthesized vitamines but, I suspect, most don't even
bother.
The 'blast cap difference' also includes using reusable bottles that, the company hopes,
will significantly reduce the number of beverage bottles currently being discarded in our
landfills. (current estimates are over 2 million plastic bottles are discarded each hour
in the US alone). With a line of PFC free designer plastic bottles, to be available soon,
Yoli has addressed this issue in a visually appealing and environmentally responsible way.
Yoli has instituted environmentally responsible practices in other areas as well. The
company has partnered with 'Trees for the Future' and set a goal of planting one million
trees annually. To protect those trees, Yoli is working on providing truly paperless
options for every step in the supply chain from raw materials all the way to the end
consumer. This 'trees to table' initiative is the next step in protecting the health of
the planet, and should be a primary focus of all responsible enterprises.
Now, Yoli might just have something if these were the only feathers in their corporate
caps, but the Yoli Difference doesn't end there. Yoli products are naturally sweetened and
flavored and contain no added sugar, no artificial sweeteners, flavors, or colors; No
acidic fillers, synthesized nutrients or preservatives. Because there is no heat
pasteurization, Yoli products also retain most of the live enzymes and whole food goodness
that existed in the fruit at the moment of harvest.
Yoli products are made from real food ingredients, that are freeze dried into powder, and
packaged to retain the highest possible nutrient value, while also providing a very long
shelf life and easy storage.
Yoli Truth, their flagship product is a citrus beverage that contains a proprietary blend
of nutrient rich ingredients. Planned for near future release is an energy drink, called
Yoli Fun, that contains no harmful stimulants, caffeine or added sugar. Just whole food
nutrition to fuel your mind and body as nature intended.
The list of planned future products is long and intuitive. A blast for blood pressure and
circulatory health, a sports recovery drink, a whey protein drink in convenient blast cap
form. Even a baby bottle blast that promises to deliver superior nutrition and incredible
convenience to young parents at home or away.
History has given us numerous advances in the arenas of food preparation, and
preservation, but are these advances moving us too far away from whole foods? Each
consumer is responsible for sending messages to manufacturers through their buying habits.
Food suppliers will continue to provide sub-standard products as long as consumers
continue to buy them.
Yoli, through the promotion of their products, hopes to turn the tide back to natural
sources of nutrition, while retaining the convenience factor we've come to expect. Could
this be too little too late, or could this be a new era for us all? Only you can decide
what is true and right for your family...
Ken Cortland is a hobby writer that enjoys sharing life experiences, and information,
through the use of articles and short stories.
Many thanks to the staff of http://www.runwithkings.com and http://www.moveoversoda.com
for their assistance in the research of this article. Full text of this article is
available here |